
The benefits of print advertising in this digital age.
September 19, 2024COVID-19 brought my 30 + year self-employment journey to an abrupt halt. For 20 of those years Real Estate and Friends Magazine wasn’t just my business—it was my pride and joy, a community staple that readers eagerly anticipated. Losing it wasn’t just a professional setback—it felt like I’d lost a part of myself. This magazine was my “baby,” something I poured my heart and soul into, and its sudden absence was devastating.
The loss brought me to a dark place where I wrestled with feelings of isolation and doubt. I’d hear well-meaning advice like, “Don’t take it personally, it’s just business,” when yet another contract was canceled, but how could I not take it personally? Real Estate and Friends Magazine was deeply personal. While some businesses stayed afloat or bounced back during COVID, I felt the impact acutely, especially when cancellations were prefaced with, “I know you’re a small business, but this is a business decision.” Those words cut deep, making an already painful situation even harder to bear.
This ‘down time’ has been a huge gift from God. I see things differently now. I realize I was overdue for a reset. God knew I needed a break, and when I couldn’t make myself slow down, He pressed the pause button for me. If that hadn’t happened, I might never have taken the time to step back and reflect on what I truly wanted. This ‘pause’ was a gift. It’s given me space to rediscover the things that bring me joy and fill my spirit. It’s also reminded me that I don’t have to do everything alone. I believe God will lead me to the creative, kind, and talented people who will help bring Real Estate and Friends Magazine to new heights.
Now, as I prepare to relaunch next year, I’m more excited than ever to share this new chapter with you. It’s been a long, slow journey, but if I’ve learned anything, it’s that some things—especially the good things—are worth the wait.